Which term describes the exploitation of a product or service that is considered unique?

The term that accurately describes the exploitation of a product or service that is considered unique is differentiation. This concept refers to a competitive strategy where a business seeks to distinguish its offerings from those of competitors by emphasizing unique attributes, features, or benefits that appeal to specific customer segments.

When a company successfully differentiates its product or service, it can create a perceived value in the eyes of consumers, allowing the business to potentially charge a premium price. This approach is beneficial in markets where consumers are looking for special characteristics or advantages that set a product apart from the standard offerings.

In contrast, focus strategies concentrate on serving a particular market niche, either through differentiation or cost leadership. Cost leadership aims to provide products or services at the lowest possible cost, rather than on unique features or characteristics. Since the question emphasizes uniqueness in exploitation, the differentiation strategy aligns perfectly with this intent.