Which strategy deals with specialized areas of activity?

The choice of functional or operational strategy is appropriate because this type of strategy focuses specifically on the various functional areas within an organization, such as marketing, finance, human resources, and operations. Each of these functional areas develops its own specialized activities and plans to support the overall business strategy. For example, a marketing department may create targeted campaigns to enhance brand awareness, while the finance department might focus on budgeting and resource allocation.

By concentrating on the specialized functions within the organization, a functional or operational strategy ensures that each area contributes effectively to the broader goals of the business, aligning resources and expertise to optimize performance and achieve strategic objectives. This contrasts with a business strategy, which encompasses the overall direction of the organization and does not focus solely on specialized activities of individual departments. Strategic business units concentrate on distinct market segments but do not inherently address the specialized operational aspects of those segments. A public sector strategy pertains to specific objectives and approaches within governmental or non-profit organizations, which is not primarily about the specialized areas of activity within a business context.