Which statement accurately describes process research?

Process research is primarily concerned with enhancing production methods. This type of research involves examining the various procedures and techniques used in manufacturing or delivering services, with the goal of increasing efficiency, reducing costs, and improving quality. By investigating processes, organizations can identify bottlenecks, streamline workflows, and adopt best practices that lead to better operational outcomes.

In contrast, the focus on marketing strategies pertains to how products are promoted and sold rather than the underlying production techniques. The implication that process research is solely about creating new products limits its scope, as it encompasses not only innovation but also optimization of existing methods. Lastly, while financial analysis plays a critical role in business management, it does not specifically relate to the processes involved in production and operations, which is the core aspect of process research.