Which of the following best defines product orientation?

Product orientation is characterized by the belief that customers will purchase whatever products are produced. This approach prioritizes product development and manufacturing capabilities over customer preferences or market demands. The idea is that by producing high-quality or innovative products, demand will naturally follow, regardless of whether the goods align with specific customer needs or wants.

This focus on production can lead businesses to become less responsive to customer feedback and market trends, often assuming that the product's inherent value or quality will attract customers without the need for extensive marketing efforts. Such an orientation reflects a confidence in the product itself rather than in tailoring offerings to fit the market.

The other options describe strategies that either focus on customer persuasion, adding features without consideration of market needs, or a deeper understanding of what customers want, which contrasts with the fundamental principles of product orientation.