Which function manages customer relationships in an organization?

The function that manages customer relationships in an organization is primarily found within marketing. This area focuses on understanding customer needs, building brand loyalty, and creating strategies to engage with customers effectively. Marketing activities encompass research, advertising, promotions, and customer feedback mechanisms, all aimed at enhancing the overall customer experience.

By effectively managing customer relationships, marketing teams can develop targeted campaigns that resonate with audiences, foster loyalty, and ultimately drive sales. This function involves creating a comprehensive understanding of the market, positioning products or services, and nurturing long-term relationships with customers.

While sales is also crucial in customer interaction and closing deals, its primary focus is on the transaction itself rather than the broader relationship lifecycle. Human resources and production, meanwhile, have distinct roles concerning employee management and the creation of goods and services, respectively, and do not directly involve managing customer relationships in the same strategic sense as marketing.