What type of strategy involves a company taking full responsibility for its product and fixing defects before complaints arise?

The strategy of taking full responsibility for a product and addressing defects before any complaints arise is characterized as proactive. A proactive strategy involves anticipating potential issues and implementing solutions before they can negatively impact customers or the product's performance. This approach emphasizes prevention and active management, allowing companies to maintain higher quality standards and better customer satisfaction.

In contrast, other strategies like reactive focus on responding to problems after they occur. Defense strategies generally mitigate risks but do not necessarily involve preemptive action to improve product quality. Accommodation strategies may involve adjusting based on customer feedback or external demands, rather than proactively fixing issues before they are raised. Proactive strategies foster a culture of quality assurance and continuous improvement, making them favorable for companies aiming to establish a strong reputation and customer loyalty.