What feedback is primarily collected in a downward appraisal?

In a downward appraisal, the feedback collected is primarily from senior management directed towards their subordinates. This type of evaluation serves to assess the performance, capabilities, and potential areas for development of employees at lower levels within the organization. Senior management can provide insights on an employee's effectiveness, alignment with company values, and overall contribution to organizational goals.

The purpose of downward appraisals is not only to inform employees about their performance but also to guide them in their career development. This feedback loop helps to clarify expectations, motivate employees, and enhance team performance.

The other options involve different reporting structures that do not align with the concept of downward appraisals. For instance, feedback from customers to management pertains more to customer satisfaction and market review processes. Peer feedback focuses on horizontal relationships among coworkers, while feedback from subordinates to senior management represents an upward appraisal, which is distinct from the downward approach where senior management evaluates subordinates.