Performance Management is considered an ongoing activity in an organization.

Performance Management is viewed as an ongoing activity within an organization because it involves continuously assessing and improving the performance of employees and teams to align with organizational goals. This process is not limited to a specific time frame or event, such as an annual review, but rather encompasses regular feedback, performance appraisals, coaching, and training throughout the year. By treating performance management as an ongoing cycle, organizations can adapt to changing business environments, motivate employees, and enhance overall effectiveness.

In contrast, the other options imply limitations or specific circumstances under which performance management takes place, which does not reflect the dynamic nature of effective performance management. Audits and employment start phases are just two instances where performance considerations may arise, but they do not encompass the broader, continuous aspect of performance management essential for fostering development and achieving strategic objectives.