M.I.K Electric Company is seeking a senior manager of production. What is the best advertising medium to fill this position given the difficulty of finding skilled personnel locally?

Using national newspapers as the advertising medium for the senior manager of production position at M.I.K Electric Company is the most effective approach, particularly given the challenges associated with finding skilled personnel locally. National newspapers have a broader reach and visibility that extends beyond the local area, allowing the company to attract candidates from a wider geographic pool. This is crucial for specialized positions where local talent may be scarce.

The use of national newspapers also signifies the level of the position being advertised. Senior management roles often require specific qualifications and experience that may not be available within a limited local market. By targeting a national audience, M.I.K Electric Company increases its chances of attracting qualified candidates who are willing to relocate or are currently seeking opportunities in other regions.

In contrast, local newspapers tend to have a more confined reach, primarily targeting local job seekers. While they could still yield some applicants, the likelihood of finding someone with the required skills is diminished.

The notice board or in-house magazine is more suited for internal roles or communicating opportunities to current employees rather than attracting external candidates, thus limiting the candidate pool significantly.

Weekly general magazines may also not specifically target the relevant audience or be regarded as a serious source for professional opportunities compared to national newspapers.

Overall, the selection of a national