Kenco Company is looking to hire an interpreter for their international clients. Which advertising medium should they use?

When Kenco Company is considering the best medium to hire an interpreter for international clients, choosing to use an in-house magazine or notice board is particularly effective for a few reasons.

First, using an in-house magazine or notice board targets an audience that is already familiar with the company culture and values. This can attract candidates who have a deeper understanding of the company's needs, particularly for a role such as an interpreter, which demands cultural sensitivity and language proficiency tailored to the company's specific international dealings.

Moreover, an in-house communication medium can quickly reach current employees. Encouraging employee referrals may yield highly qualified candidates who can fit well within the existing team dynamics and may result in faster filling of the position.

On the other hand, options such as local newspapers or job centers may reach a broader audience but do not specifically target individuals who understand the company’s unique context, which can be vital for the role of an interpreter. National electronic media, while having a wide reach, may not be as effective in targeting the specific skill set needed for interpreting, compared to utilizing internal resources where potential candidates might already be engaged and informed about Kenco’s operations.