How should unsuccessful applicants be informed?

Informing unsuccessful applicants in a professional and respectful manner reflects well on the organization's values and can enhance its reputation. Sending a standard letter that includes a simple reason for their non-selection is a considerate approach. This method allows the organization to maintain good relationships with applicants, providing them with closure in the application process. It can also offer constructive feedback, helping candidates improve for future opportunities.

Additionally, a standardized letter is efficient and ensures that all applicants are treated consistently, minimizing the potential for confusion or feelings of unfair treatment. It allows the organization to communicate professionally without risking any miscommunication that might occur in a phone call.

In contrast, the other methods indicated are not as effective in maintaining the company's image. Not informing applicants at all could leave them feeling frustrated and undervalued. Calling applicants might provide personal feedback, but it could also place an additional burden on the company's resources and might not deliver the same level of consistency across all communications. Publishing names in a newspaper is not only invasive but could also be viewed as unprofessional and damaging to the organization’s reputation, as it does not respect the privacy of the individuals.

Thus, a standard letter providing a clear reason allows for respectful communication while also maintaining organizational efficiency and professionalism.