Additional benefits that are complementary but not directly associated with the product are known as what?

The correct answer is "Augmentation." In the context of products and services, augmentation refers to additional benefits or features that enhance the main product but are not essential to its core functionality. These can include services such as after-sales support, warranties, installation services, or additional accessories that improve user experience.

Understanding augmentation is crucial for businesses aiming to differentiate their offerings in a competitive market. By providing complementary benefits, companies can add value to their primary products, enhance customer satisfaction, and encourage loyalty through a better overall experience.

The other terms listed do not accurately describe these complementary benefits. A product gift typically refers to tangible items given to customers, core product pertains to the fundamental aspect of what is being sold, and the marketing mix is a broader concept that encompasses the various elements utilized to promote and sell products, namely product, price, place, and promotion.